We launched with one unapologetic mission, and eight years later, we haven't changed it.

1.25M+

Patches delivered

12,000+

Customers served

$75K+

Donated to charity


As fighter pilots and former swag bosses (S/O current snackos!), we knew the patch-ordering process was way harder than it had to be. After years of serving our squadrons by chasing down orders, dealing with clunky vendors, and watching quality fall short, we set out to change the game.

We built a customer-first company that does whatever it takes to get it right, backed by our No Quibble Guarantee.

Lifetime Warranty on everything we make. If something's off, we fix it. No quibbling, no runaround. That's the promise on every single order. Read more.

Born in Colorado Springs, CO, and now headquartered in Raleigh, NC with expanded operations, means more than keeping things stateside. It means staying rooted in the communities that shaped us.

Our team is staffed by veterans, military spouses, and first responder families. Supporting them isn't a tagline. It's how we build our team, serve our customers, and give back to those who sacrifice for others.

Because talk is cheap, we back everything up with action: military and first responders get 10% off every custom order.

We don't just make gear. We make sure it's Badass.